In one of the final lectures at Hippocrates, we discussed the Tipping Point (http://thetippingpointnetwork.com/) where awareness is created, in this case, about GMOs and Organics, allowing consumers the opportunity to learn the dangers. Jeffrey Smith lead the lecture. He also has an engaging movie out, Genetic Roulette, very worth watching and sharing.
When a mother is concerned about what she is feeding her child, when there are health concerns or there are folks who simply want to know what is in their food and make better choices, that becomes the tipping point, where the game changes; The Tipping Point is created when more of us realize there are serious problems with our food and we begin asking questions and boycotting the food with bad or questionable ingredients. In short, we vote with our dollars. When enough of us do this, in mass, we create global change. Already there are many companies that have now pulled ingredients containing Genetically Modified Organisms out of their product. Companies like Nestle, Cheerios, Ben & Jerry’s. The reasons are not always altruistic. While a wise corporation at the very least pretends to care about its’ consumers, the one thing all of them, without exception care about, is profits. When we band together for change, when we vote with our wallet, our voice overshadows everything else.